The main goal of this project was to create unique and convenience e-commerce design for brand of bicycles Specialized.
The first step was discussing the project with the customer and developing a page plan.
Then I studied the site of competitors of this brand and built a design concept.
The design is not overloaded with unnecessary elements. E-commerce design consists of 10 full pages and several popups.
I decided to make an accent on orange color, as it symbolizes the energy felt by the users of these bikes.
I made design in desktop, tablet and mobile versions.